A customer loyalty program is a software that consists of several features and functions that helps you in retaining existing customers and developing a customer base. It assists in customer management where you can determine who is spending much time and for what products. It is useful in several commercial sectors like travelling, retailing, hospitality, entertainment, and several other fields.
The customer loyalty program is developed and established in businesses to give importance to all shoppers in the store. It also aids in developing profitable long term associations with them. However, if you concentrate on just making money or do not have any interest in understanding the customers or meeting the requirements, there are chances for you to fail.
In recent research, it has been found that the primary reason for customers to join the loyalty program is to save money. One of the popular kinds of loyalty forms is the rewards that are presented as per the financial requirements of the customers. In the early years, copper tokens were used for redeeming for future purchases.
Now, in recent years, several brands can see success by providing points, discounts, or store credit redeemable for cost savings. It is an excellent way for positive reinforcement and to offer instant gratification.
The majority of customers leave when they believe that you do not care about them. They also leave when they are not satisfied with your service/product, get the same product from a competitor, friends offer the same service, move away, or dies.
The loyalty program begins with determining what customers require and deliver the requirements accordingly. It is recommended to ask customers what they want to provide the best services.
Do not think that one common loyalty program would suit all customers. As every audience and retailer is unique, each loyalty program should remain unique. Are you wondering how to make the program unique? It starts and finishes with hearing from your customers. Most members prefer that exclusivity. It means customers expect something that is not present to everyone. It is an important aspect of developing an exclusive loyalty program. So, it is possible to develop those unique qualities only by attending to the customers.
Loyalty program managers say that due to increased competition there are chances of very low engagement. There is a lack of understanding regarding how to approach members and demand for mobile access. Some of the top problems faced by consumers are as follows:
It is important to keep customers informed about the reward expiration dates and status. When they do not have clear knowledge about the rewards earned, there are chances of low engagement. They should be able to view what they have earned in just a glance. In most cases, the customers do not know that their deals are expired or what they have earned. All of these happen due to narrow communication. Carrying a physical card would not work as it is no more convenient. If the loyalty program is difficult to use, no person would prefer using it.
The companies can send reward details in form of application, text message, or email or digital wallets. It is where the Zed Axis Loyalty Program software in India assists you.
In recent years, loyalty programs have become a trend for several reasons. As there are several benefits of customer loyalty programs, numerous companies have started to implement it. It is also a part of the purchaser experience. Incentive programs play an important part in developing business and building brand loyalty.
Zed Axis Loyalty Program Software helps in increasing overall customer retention and return of investment. The application also aids in making the visitors remain on the website for long hours and turn them into a customer. It tracks the potential customers looking for similar products on the website and tempts them to visit the website by offering incentives like a discount or free products for first-time buyers.
With the channel loyalty program software like Zed Axis Loyalty Program, there is no confusion about how to reward the customers. We have flexible program modules where you can give points for referrals, actions, or the amount spent. If you are wondering whether it is the right fit for your company, you have to try the 30-day trial version.
Stable customer base: It helps business owners to accomplish a trustworthy customer base, permitting them to function without any stress. It also makes sure that after-sales, the customer services are taken care of appropriately.
Zed Axis loyalty software is ideal for all businesses. No matter, what industry the business functions or the size of the business, our channel loyalty program software can be utilized for all types of business requirements. Engage and retain customers more effectively and also take business decisions based on analytical insights.
Over the last 2 years we have been using distribution management system (Zed-Sales). The reports generated by this system have been a great help in our decision making process and planning.
DGM- Sales Operations,Planning & Distribution ( MBG div.)
Zed Service application is helping us in managing over all service operations efficiently. There is good support from Zed axis team all the times.
A Head Service Operations (HUPS) Amara Raja Batteries Limited, Hyderabad
Zed Axis's Solution is helping a lot in our service network, earlier when didn't have your system, we were struggling in real time data management service claims collections, approvals, invoicing, making reports etc. Now just with a click of the mouse, we can generate the real-time reports. Response from Zed Axis team.
Fly Phones Russia
Looking at the successful implementation of Zed-Sales and Zed-Service in India, we implemented the same in Nigeria, Egypt, Nepal, Myanmar and Indonesia. Zed-Axis team also helped on local language adaptation of their solutions making it easy for the local teams.
Jason He (he YUAN)
Shenzhen Gionee Communication Equipment Co. Ltd.
Happy to get associated with Zed-Axis,. DMS (Distributor Management System) is an end-to-end software solution designed specifically for the emerging and developing markets. It supports all our sales channels, all delivery models, it's a user-friendly application that covers the complete down-stream supply chain, streamlines inventory, sales processes and distributor claims, Accurate and reliable data can be fetched out through DMS. We get a satisfactory support from Zed-Axis and all our issues or concerns are well handled by them.
Lemon Electronics Ltd.
"We've been users of Zed-Axis software solution for quite a while and it is really needful system, it helps our business to track work orders for our technical support lab. Service is really good in regards developing new things, tech support fixes issues in a really short time."
over the last 4 years, we have been using Zed-Service and have recently also started Zed-Mobility products. The team at Zed-Axis keep themselves abreast with the latest developments in technology and incorporate the same in their solutions.
AGM-IT Ram Ratna Global
The Mobile handset business is a fast-changing environment and requires dashboard visibility on the real time basis. Zed Sales (Distribution management system) from Zed-Axis is quite powerful tool which we are using. Zed-Service is backbone of our after sales service, enabling us to manage cast network of more than 100- service centers. Zed Axis provides seamless integration with systems like Microsoft AX and other third party systems.
CIO - Jaina India Pvt. Ltd. (Karbonn, Gionee & Sansui)